The Swiss Watchmaking Fair in Biel/Bienne is an annual event that celebrates the excellence and craftsmanship of the Swiss watchmaking industry. Held in the heart of the city, the fair attracts watch enthusiasts, industry professionals, and curious visitors from around the world.

During the fair, renowned Swiss watch brands showcase their latest collections and innovations. Visitors have the opportunity to admire the intricate details of luxury timepieces, learn about the art of watchmaking, and interact with experts in the field. The fair also serves as a platform for new product launches and announcements from prestigious watch brands.

In addition to watch exhibits, the fair features workshops, seminars, and discussions on various aspects of watchmaking, technology, and design. It offers an insightful and immersive experience, allowing visitors to gain a deeper understanding of the fascinating world of Swiss horology.

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